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This is Service Design Doing

The practical companion to service design, covering research, ideation, prototyping and implementation with a large method library. Widely used as a course text.

Visit websitethisisservicedesigndoing.com

You can find here

  • the book
  • a free online method library
  • case studies

Good for questions like

  • This is Service Design Doing method library

    The free online companion to the book: over fifty methods for research, ideation, prototyping and facilitation, each with a step-by-step description.

  • Marc Stickdorn

    Co-author of This is Service Design Thinking and This is Service Design Doing, and co-founder of the software company behind Smaply.

  • Smaply

    Software for building and maintaining journey maps, personas and stakeholder maps, made by the team behind This is Service Design Doing.

  • Global Service Jam

    A volunteer-run weekend where people in cities around the world prototype new services around a shared theme. No experience needed.

  • Service Design Show

    Marc Fonteijn's long-running video series and podcast of conversations with service design practitioners, aimed squarely at people doing the work.

  • Service Design Tools

    An open collection of communication tools and methods for designing services, started by Roberta Tassi and maintained as a shared library.