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Smaply

Software for building and maintaining journey maps, personas and stakeholder maps, made by the team behind This is Service Design Doing.

  • The practical companion to service design, covering research, ideation, prototyping and implementation with a large method library. Widely used as a course text.

  • Co-author of This is Service Design Thinking and This is Service Design Doing, and co-founder of the software company behind Smaply.

  • Step-by-step guidance for eleven systems thinking tools, including systems mapping, feedback loops and leverage points.

  • A focused journey mapping tool with a free tier, popular with people who want something simpler than a whiteboard and lighter than a platform.

  • Mapping what a person does, thinks and feels as they try to get something done across a service. Nielsen Norman Group's introduction covers the anatomy and the pitfalls.

  • A thorough guide to the whole family of alignment diagrams: journey maps, service blueprints, experience maps and mental model diagrams.