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Marc Stickdorn

Co-author of This is Service Design Thinking and This is Service Design Doing, and co-founder of the software company behind Smaply.

Visit site (external link)thisisservicedesigndoing.com
  • The practical companion to service design, covering research, ideation, prototyping and implementation with a large method library. Widely used as a course text.

  • Software for building and maintaining journey maps, personas and stakeholder maps, made by the team behind This is Service Design Doing.

  • Co-author of Service Design: From Insight to Implementation, host of the Power of Ten podcast, and a writer on design at many scales.

  • A 2021 paper proposing a power literacy framework for service designers, covering privilege, access, goals, roles and rules. Open access copy from TU Delft.

  • Professor of service design at Köln International School of Design since 1995 and founding president of the Service Design Network.

  • The community for service, interaction and content designers working in and around the UK government, coordinated through the GOV.UK Service Manual.