Learning about users and their needs

GOV.UK Service Manual guidance on learning about user needs through existing evidence, interviews, observation and the people who support users.

Good for questions like

GOV.UK Service Manual
The UK government's manual for designing and running public services: the Service Standard, guidance on discovery, alpha, beta and live, and on user research and service design.
Interviewing Users
Nielsen Norman Group on what interviews can and cannot reveal, including fallible memory and rationalised accounts of past behaviour, and why they pair with observation.
Researching user experiences
GOV.UK Service Manual guidance on reconstructing a service experience by exploring what people did, thought and felt over time.
Using in-depth interviews
GOV.UK Service Manual guidance on planning and running interviews to understand people's circumstances, experiences, problems and needs.
Power dynamics between researcher and subject
A chapter in Doing Good Qualitative Research examining how power in the researcher and participant relationship shapes what is learned, and proposing a power-conscious approach.
A guide to inclusive social research practices
Government Social Research guidance on making research more inclusive: recruitment, adapted methods and attention to under-represented groups.