Interviewing Users
Nielsen Norman Group on what interviews can and cannot reveal, including fallible memory and rationalised accounts of past behaviour, and why they pair with observation.
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Related resources
GOV.UK Service Manual guidance on planning and running interviews to understand people's circumstances, experiences, problems and needs.
GOV.UK Service Manual guidance on learning about user needs through existing evidence, interviews, observation and the people who support users.
GOV.UK Service Manual guidance on reconstructing a service experience by exploring what people did, thought and felt over time.
A chapter in Doing Good Qualitative Research examining how power in the researcher and participant relationship shapes what is learned, and proposing a power-conscious approach.
Government Social Research guidance on making research more inclusive: recruitment, adapted methods and attention to under-represented groups.
A meta-analysis in Organizational Behavior and Human Decision Processes of how peaks, endings and duration relate to the way people evaluate experiences in retrospect.