Using in-depth interviews
GOV.UK Service Manual guidance on planning and running interviews to understand people's circumstances, experiences, problems and needs.
You can find here
- how to plan an interview
- writing a discussion guide
- running and following up a session
Good for questions like
Related resources
The UK government's manual for designing and running public services: the Service Standard, guidance on discovery, alpha, beta and live, and on user research and service design.
GOV.UK Service Manual guidance on informed, voluntary participation: participant information, consent records and the right to withdraw.
Nielsen Norman Group on what interviews can and cannot reveal, including fallible memory and rationalised accounts of past behaviour, and why they pair with observation.
A chapter in Doing Good Qualitative Research examining how power in the researcher and participant relationship shapes what is learned, and proposing a power-conscious approach.
GOV.UK Service Manual guidance on reconstructing a service experience by exploring what people did, thought and felt over time.
Department for Education guidance on research across languages: working with interpreters, cultural sensitivities and accessible consent materials.