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Using in-depth interviews

GOV.UK Service Manual guidance on planning and running interviews to understand people's circumstances, experiences, problems and needs.

You can find here

  • how to plan an interview
  • writing a discussion guide
  • running and following up a session

Good for questions like

  • The UK government's manual for designing and running public services: the Service Standard, guidance on discovery, alpha, beta and live, and on user research and service design.

  • GOV.UK Service Manual guidance on informed, voluntary participation: participant information, consent records and the right to withdraw.

  • Nielsen Norman Group on what interviews can and cannot reveal, including fallible memory and rationalised accounts of past behaviour, and why they pair with observation.

  • A chapter in Doing Good Qualitative Research examining how power in the researcher and participant relationship shapes what is learned, and proposing a power-conscious approach.

  • GOV.UK Service Manual guidance on reconstructing a service experience by exploring what people did, thought and felt over time.

  • Department for Education guidance on research across languages: working with interpreters, cultural sensitivities and accessible consent materials.