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Service Design Network

International organisation supporting the development of service design practice, with local chapters, an academy, a journal and an annual conference.

Visit websiteservice-design-network.org

You can find here

  • chapters and local communities
  • SDN Academy training
  • the Global Service Design Conference
  • Touchpoint journal
  • accreditation for practitioners and trainers

Good for questions like

  • Touchpoint

    The Service Design Network's journal, published since 2009. Each issue takes a theme and mixes practitioner and academic writing.

  • SDN Academy

    The Service Design Network's training arm, offering online and in-person courses from introductory to advanced, taught by accredited trainers.

  • Service Design Global Conference

    The Service Design Network's annual conference, moving between host cities each year, with talks, workshops and the Service Design Award. The 2026 edition is in Wiesbaden, Germany, with an online option.

  • Service Design Network UK Chapter

    The UK chapter of the Service Design Network, running talks, socials and an annual chapter conference for practitioners across the country.

  • Birgit Mager

    Professor of service design at Köln International School of Design since 1995 and founding president of the Service Design Network.

  • Andy Polaine

    Co-author of Service Design: From Insight to Implementation, host of the Power of Ten podcast, and a writer on design at many scales.