Tools
Software people reach for when mapping, prototyping and collaborating. A short list on purpose: the practice matters more than the product.
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A focused journey mapping tool with a free tier, popular with people who want something simpler than a whiteboard and lighter than a platform.
Figma's collaborative whiteboard, often used by teams who already prototype in Figma for workshops and mapping.
Online whiteboard used widely for journey maps, blueprints and remote workshops, with a large library of service design templates.
Software for building and maintaining journey maps, personas and stakeholder maps, made by the team behind This is Service Design Doing.
Journey management software for organisations that want to keep many journey maps consistent and connected to opportunities and delivery work.