Custellence
A focused journey mapping tool with a free tier, popular with people who want something simpler than a whiteboard and lighter than a platform.
Related resources
Mapping what a person does, thinks and feels as they try to get something done across a service. Nielsen Norman Group's introduction covers the anatomy and the pitfalls.
A thorough guide to the whole family of alignment diagrams: journey maps, service blueprints, experience maps and mental model diagrams.
Online whiteboard used widely for journey maps, blueprints and remote workshops, with a large library of service design templates.
On designing experiences that unfold across channels and over time, with a strong emphasis on mapping and on the language of experience design.
GOV.UK Service Manual guidance on reconstructing a service experience by exploring what people did, thought and felt over time.
A method for mapping a service end to end, showing what the user experiences alongside the frontstage and backstage work that makes it happen. Explained clearly by Nielsen Norman Group.