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Miro

Online whiteboard used widely for journey maps, blueprints and remote workshops, with a large library of service design templates.

Good for questions like

  • A thorough guide to the whole family of alignment diagrams: journey maps, service blueprints, experience maps and mental model diagrams.

  • A method for mapping a service end to end, showing what the user experiences alongside the frontstage and backstage work that makes it happen. Explained clearly by Nielsen Norman Group.

  • A focused journey mapping tool with a free tier, popular with people who want something simpler than a whiteboard and lighter than a platform.

  • Figma's collaborative whiteboard, often used by teams who already prototype in Figma for workshops and mapping.

  • Mapping what a person does, thinks and feels as they try to get something done across a service. Nielsen Norman Group's introduction covers the anatomy and the pitfalls.

  • On designing experiences that unfold across channels and over time, with a strong emphasis on mapping and on the language of experience design.