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School of Good Services

Short courses on designing and leading services, run by Lou Downe and Sarah Drummond and grounded in public-sector experience.

Visit websitegood.services

You can find here

  • courses on service design and service ownership
  • free articles and principles

Good for questions like

  • Author of Good Services and co-founder of the School of Good Services. Formerly Director of Design for the UK government.

  • Fifteen principles of good service design, drawn from Lou Downe's time leading design across the UK government. Short, plain and opinionated.

  • The UK government's manual for designing and running public services: the Service Standard, guidance on discovery, alpha, beta and live, and on user research and service design.

  • Ten principles for designing government services, starting with 'start with user needs'. Short enough to read in five minutes and widely borrowed outside government.

  • Design principles, components and guidance for building health services in England, with a strong focus on accessibility and content.

  • Professor of service design at Köln International School of Design since 1995 and founding president of the Service Design Network.