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Orchestrating Experiences

On designing experiences that unfold across channels and over time, with a strong emphasis on mapping and on the language of experience design.

  • Mapping what a person does, thinks and feels as they try to get something done across a service. Nielsen Norman Group's introduction covers the anatomy and the pitfalls.

  • Co-author of Service Design: From Insight to Implementation, host of the Power of Ten podcast, and a writer on design at many scales.

  • A 2021 paper proposing a power literacy framework for service designers, covering privilege, access, goals, roles and rules. Open access copy from TU Delft.

  • Professor of service design at Köln International School of Design since 1995 and founding president of the Service Design Network.

  • The community for service, interaction and content designers working in and around the UK government, coordinated through the GOV.UK Service Manual.

  • A focused journey mapping tool with a free tier, popular with people who want something simpler than a whiteboard and lighter than a platform.